Short answer: Here are the terms you’ll hear most when ordering a custom two-piece rigid set-up box, in plain English, with links to learn more.

The box

• Set-up box (rigid box): A sturdy two-piece box, a lid and a base, made from thick chipboard wrapped in paper. It arrives fully assembled and keeps its shape. See What is a rigid set-up box?
• Base: The bottom piece that holds your product.
• Lid: The top piece that fits over the base.
• Lid depth: How far the lid comes down over the base. A full-depth lid covers the whole base; a shallow lid covers only part of it. We can make any lid depth. See Full-depth vs. shallow lid.
• L x W x D: Length x Width x Depth, the way box sizes are written. See How to Write Set Up Box Measurements.
• Insert: A piece inside the box that holds your product in place. See insert options.

Materials

• Chipboard: The thick cardboard that gives a set-up box its strength.
• Caliper (points): Board thickness. One point is one thousandth of an inch, so .030″ is 30 point. Brimar uses board from .030″ to .100″. See What thickness of chipboard should my set-up box use?
• Wrap: The paper glued around the chipboard. The lid and base can be wrapped in different papers. See papers and wraps.

Printing and finishes

• 4/c process (CMYK): Full-color printing built from four ink colors. Art for 4/c process should be set up in CMYK.
• Straight colors: Individual ink colors printed on their own. If your design uses straight colors, submit it in straight colors.
• Bleed: Extra artwork past the edge so no white shows after trimming. We ask for a 1/8″ bleed.
• Foil stamping, embossing and lamination: Popular finishes. See finishes.
• Plates and dies: Tools made for your printing and cutting. They’re one-time charges. See what affects the price.

Ordering

• Minimum order quantity: The smallest run we can make. For custom set-up boxes it’s usually 250. See minimums.
• Layout sheet: A template we send so your artwork fits the box. See How do I prepare artwork?
• Proof: A full-color, to-size proof of your artwork that you sign before production.
• Sample: A physical box to look at. Custom samples are usually available for a fee. See samples and proofs.
• Lead time: How long production takes. For our set-up boxes it’s 3–4 weeks. See Custom Setup Box Lead Time.

Shipping and storage

• Palletized: Boxes are packed in cartons and stacked on pallets for shipping. See How are set-up boxes shipped?
• Liftgate: A platform on the back of a truck that lowers freight to the ground when you don’t have a truck-high dock.
• Warehousing program: A custom program where we store your boxes, which can include billing upon release. See Warehousing.

Get a quote

Still have a term you’d like explained? Just ask. Send your files and request a quote, email sales@brimarpackaging.com, or call 1-800-696-3080. Custom two-piece rigid boxes, Made in USA.