Short answer: We always recommend working from the inside out when designing packaging. Start with the products that go in the box, then choose the box style, then design any inserts, and only then set the overall box size, graphics and price.
In Brian’s words
“We always recommend working from the inside out when designing packaging. When you have all the finalized specifications for all the products that would go in the box, then we can start to determine the style of box that would work best for you. Once we determine the style, then we can start designing inserts if any. Once inserts are defined, then we can determine the overall box size, graphics, and ultimately the pricing.”
The four steps
- Finalize your product specs. List every item that will go in the box, with its final size and shape. If a product is still changing, wait until it’s final. See How do I measure my product so the set-up box fits?
- Choose the box style. With the products defined, we can recommend the style that works best, such as a full-depth or shallow lid. See Full-depth vs. shallow lid.
- Design the inserts, if any. An insert holds your products in place and shapes how they’re presented. See What kinds of inserts can hold my product? and our Box Inserts page.
- Set the box size, graphics and price. Once the inserts are defined, we can work out the overall box size, plan the graphics and quote your price.
Why this order matters
- The box fits what’s really inside. Sizing the box before the products are final can mean a box that’s too tight or too loose.
- Fewer do-overs. Artwork is laid out to the final box size, so changing the size later means redoing the art.
- A more accurate quote. Size, board, paper, inserts and printing all affect the price. See How much do custom rigid boxes cost?
How to get started
Send us as much information as you can about your products: photos, samples, AI mockups, drawings and art files all help. You can tell us how you want each product to fit, or we can suggest a fit based on your needs. Our quote checklist shows what else to include.
Get a quote
Ready to start from the inside out? Send your files and request a quote, email sales@brimarpackaging.com, or call 1-800-696-3080. Custom two-piece rigid boxes, Made in USA.