You manufacture amazing products, and now you need amazing packaging with just as much attention to detail. A custom box solution is a great place to start, but what comes next? Designing a box with custom graphics is the next step.

Graphics are the differentiating factor of your set up boxes. Add a simple, one-color line art logo or a vibrant, four-color photographic image to your box. Process printing, foil stamping, and embossing are other great options and can be done inside and out of the box. Varnish, aqueous, UV coatings, and film lamination can be added if needed if you really want to jazz up your box.

Process Printing

This is commonly referred to as 4-color printing, because it uses 4 ink colors layered on top of each other to create a full variety of colors. Dig back into your memories of art class, and you may remember hearing about CMYK: Cyan, Magenta, Yellow, and Black. These 4 colors are the building blocks to print whatever color you need.

You can add graphics to your set-up box with conventional printing. You can keep it simple and sophisticated with one- or two-color line art on white, or you can go crazy and print rich, four-color process, photographic images on your box to catch consumer’s eyes.


Embossing is the process of adding texture by raising your graphics off your box. You can add any pigmented or shiny foil stamping on top of the embossing, or keep it “blind” for a classic, elegant appearance.

Blind embossing is the creation of a raised image that is not foil stamped, and the resulting raised image is the same color as the paper. Create a picture through texture with blind embossing. Embossing your box will add value and class.

Foil Stamping

Foil stamping is a very sophisticated application and a great way to elevate the value of your products. Foil stamping adds a look of distinction to your set-up box by adding a shiny exterior to all or part of the box. With foil stamping, you can achieve a brilliance that cannot be duplicated with ink.

A wide spectrum of matte, gloss, metallic, or holographic foils are available. Combine the perfect foil color with one of thousands of colored, patterned or theme papers to achieve a look that fits your corporate image.


You can also add a layer of protection or a gloss or matte finish to your set-up box by coating the printed wrap. Choices of coatings include varnish, aqueous, UV or film lamination. For simple logos, varnish can add extra protection to logos and graphics. Aqueous coating is a harder coating and offers the protection needed on heavy print coverage. UV coating really makes the difference by making the images pop off the paper. Film lamination is used to provide protection when no other coating will do.


Adding graphics will increase your product’s value, communicate product information, establish brand recognition, convey marketing messages, and separate your product from your competitors’. Your products deserve packaging that crafted with the same artfulness and attention to detail as them. Don’t settle by putting your goods in cheaply constructed and haphazardly printed packaging.

You can always ask a Brimar Custom Box Expert what graphics would be best for your project!